The Chinese market is truly a diamond mine; even if their movies don't get a worldwide release, they can make them just for their own country and easily cross a billion dollars. It's huge.
If your game supports more than just your source language (which it should) - Chinese localization is mandatory.
Even for games that don't have partners in China to promote then and whose settings don't include Chinese elements - it's still worth it most of the time.
This is one of those situations where localization is not a post launch thought. It’s part of your marketing. In this case, running two parallel marketing campaigns is a must.
The Chinese market is truly a diamond mine; even if their movies don't get a worldwide release, they can make them just for their own country and easily cross a billion dollars. It's huge.
If your game supports more than just your source language (which it should) - Chinese localization is mandatory.
Even for games that don't have partners in China to promote then and whose settings don't include Chinese elements - it's still worth it most of the time.
This is one of those situations where localization is not a post launch thought. It’s part of your marketing. In this case, running two parallel marketing campaigns is a must.